2013年12月2日 星期一

Creative Copywriting

What kind of headline was used?
It used both command and benefit headline.
Was there a sub-headline and a slogan?
The slogan is “sharper than you think”.
Was the visual attractive?
It is really attractive, because it doesn’t happen in our life.
Was the overall lay-out creative? Does it make the readers think? In what ways?
Yes, it’s creative that readers will think of the moment when they were cutting carrot too fast that they won't even notice the cutting board had already been cut.

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